Growth & performance marketing

Build demand.Capture growth.

Imperium Marketing Group builds growth systems for ambitious businesses. Strategy, search, paid media, advertising production and technology, all pointed at one number: revenue.

120+ businesses supported8+ years in growth marketing$198M+ client revenue influenced

The problem

Your marketing doesn't need more channels. It needs a better system.

Most businesses we meet pay one supplier for SEO, another for Google Ads, a third for the website and a fourth for ad creative. Each reports good numbers. Nobody can say whether the business grew.

The question isn't which channel you need. It's where the next dollar of growth should come from.

Results

Experience backed by measurable outcomes.

Strategy, search, advertising, production, websites and automation, judged by one test: did revenue grow?

120+Businesses supported
8+Years of industry experience
$198M+In client revenue influenced, across campaigns, acquisition programs and growth engagements

This figure is the total revenue our clients have reported from enquiries and sales attributed to IMG-managed campaigns, checked against their CRM or ad-platform conversion data.

One number

We agree the commercial goal up front. Every channel and every ad answers to it.

One team

Strategy, media, production and technology sit together, so nobody can take credit for a number that didn't move the business.

One report

What was spent, what it returned and what we're changing next. No vanity metrics.

What we do

Two ways to grow.

The channels aren't the strategy. Every engagement starts with one of two questions, and the ads we produce are built to answer it.

Strategy 01

Capture

Turn existing demand into more customers.

For businesses whose customers are already searching, comparing and shortlisting. We make sure they find you, trust you and get in touch.

  • Search
  • AI search
  • Google Ads
  • Local search
  • Conversion
  • Website
  • Retargeting
  • Conversion video
  • Ad production

Advertising production that closes

Ads built for people who are ready to choose.

  • Conversion video. Short cuts that answer the last questions before someone enquires: proof, process, price expectations, who you are.
  • Retargeting sequences. Testimonial, objection-handling and offer edits served in order to people who visited and didn't act.
  • Search and display creative. Ad copy, extensions and banners written to match the intent behind each search.
  • Landing page creative. Hero video and visuals that carry the ad's promise onto the page, so the click converts.
Explore Capture →

Strategy 02

Create

Put your business in front of the people who should know about you.

For businesses that need to be seen, remembered and wanted before someone is ready to buy.

  • Meta
  • Social
  • Content
  • Brand positioning
  • PR
  • AI visibility
  • Remarketing
  • Video ads
  • Campaign production

Advertising production that stops the scroll

Video people watch before they know they need you.

  • Video ads. Vertical-first ads for Reels, Stories and TikTok, with the hook landing in the first three seconds.
  • Campaign production. One idea built into a full set of cuts, sizes and statics, so every placement carries the same story.
  • Hook and angle testing. Multiple openings and messages per concept, so the budget follows what audiences respond to.
  • UGC and founder-led content. Native-feeling ads that build trust faster than a polished brand spot.
Explore Create →
Capture Create Where the two meet

Most businesses need both.

The right combination depends on the business. Getting the mix wrong is the most expensive mistake we see, and that includes running awareness ads to buyers or sales ads to strangers.

There is a third layer.

It's what happens after someone finds you.

Discover the system →

Connect

Where growth compounds.

Marketing, sales and technology wired together, so every enquiry is followed up, measured and learned from. What we learn feeds the next round of ads and spend.

See how IMG would approach your business →
Ad or search resultTracked to source
EnquiryRouted in minutes
Follow-upAutomated, then human
SaleMatched back to campaign
LearningNext brief, next budget

Advertising production

The ad is the targeting now.

Platforms like Meta and TikTok decide who sees your ad largely from the ad itself. So we plan, shoot, edit and test video and ad creative in-house, inside the same team that runs the media. Every cut is made to be measured.

Hook in 3 seconds

9:16Reels · TikTok

Proof, not promises

4:5Feed

One idea, every size

1:1Feed · Display

Built for the landing page

16:9Web · Landing pages

01

Brief from data

Search terms, customer questions and past results tell us what to say and who it's for before a camera comes out.

02

Produce in volume

Shoot once, cut many. Several hooks, lengths and formats per concept, from 6-second bumpers to 30-second stories.

03

Test with real spend

Variants launch side by side so the market picks the winner, not the meeting room.

04

Scale and refresh

Budget moves to what's working. New ads arrive before the winners wear out.

Judged onThumb-stop rateHold rateCost per leadRevenue

Get a view on your current ads →

How IMG thinks

We start with the business. Not the channel.

  1. 01

    Get found when they're looking

    Visibility for the searches that matter to your business. Technical performance, content, local presence and authority, built so enquiries keep arriving without paying for every click.

  2. 02

    Show up in the new answers

    More customers now ask AI assistants who to trust. We make your business clear, structured and credible enough to be the one they recommend.

  3. 03

    Answer the question before it's asked

    Content shaped around what customers want to know before they decide: clear service information, direct answers and structure that people and machines can read.

  4. 04

    Tie every dollar to a result

    Campaigns planned, built and managed against commercial goals, with tracking you can trust and constant refinement from real performance data.

  5. 05
    Advertising production

    Make the ad people stop for

    Video and ad creative produced in-house around the platform, the audience and the stage of the decision, then tested until the numbers say it works.

  6. 06

    Stay in front of the right people

    Ongoing content that keeps the business visible, shows your expertise and stays relevant to your audience between purchases.

  7. 07

    Earn credibility others can see

    Coverage, expert commentary and thought leadership that strengthen your reputation and make every other channel work harder.

Platforms we work across

GoogleSearch, Maps & Business Profile
Google AdsSearch, Performance Max & Display
MetaAds Manager & tracking
FacebookFeed, Reels & Stories ads
InstagramReels, Stories & Feed ads
TikTokIn-feed & Spark Ads

Growth assessment

Find your growth opportunity.

Tell us a little about the business. We'll review it and come back with where we believe the biggest revenue opportunities are.

  • Five quick questions, about two minutes
  • Reviewed by a strategist, not an autoresponder
  • Includes a view on your current ads

Step 1 of 5

What's your website?

What's your biggest priority?

What's the business's annual revenue?

What are you investing in marketing each month?

Where should we send it?

The IMG Growth Strategy Session

60 minutes. One business. A plan to grow revenue.

We examine your acquisition, positioning, ads and digital presence, then show you where we'd invest first to grow revenue, and what we expect each move to return.

  1. The biggest constraint on your growth
  2. The highest-value opportunities
  3. A prioritised acquisition and production plan
  4. A clear next step toward more revenue

60 minutesLimited sessions each monthMelbourne time

Book a session

Choose a day

Choose a time

Pick a day to see available times.

There may be more in your business than you think.

Find your growth opportunity →

Two minutes. Reviewed by a strategist.

Find your growth opportunity →